Values of Ceramic
More than a material: a commitment to the future
Italian Ceramic. I choose responsibility
Responsibility for the world I live in affects every choice I make, every day. Italian ceramic companies commit daily to concrete actions to improve quality of life and respect the environment. Many companies in other countries do not do the same.
DESIGN. Design products made to last over time.
ENVIRONMENTAL RESPONSIBILITY. Recovery of production waste and process water.
HEALTH SAFETY. No VOC (volatile organic compounds) emissions indoors.
SOCIAL RESPONSIBILITY. Workers with permanent contracts.
I choose green buildings
Italian ceramic makes a real contribution to building sustainable, efficient, and healthy buildings. Produced according to strict international standards, it’s a responsible choice that combines quality, affordability, and durability.
I choose embodied carbon
Italian ceramics reduce a building’s carbon footprint thanks to long durability and ongoing investments in technological innovation. A material that, throughout its life cycle, helps design low-emission and efficient spaces.
I choose circular economy
Italian ceramic companies adopt responsible production models, recovering up to 100% of water and manufacturing waste. A circular approach that reduces resource consumption and environmental impact.
I choose energy efficiency
Italian ceramics invest in technologies that reduce consumption and environmental impact. Through cogeneration systems and photovoltaic panels, they cover a significant portion of their energy needs. A tangible way to produce more responsibly.
I choose social responsibility
Italian ceramics are made by companies that value people, offering safe workplaces, stable contracts, and strong community ties. A daily commitment that creates shared value and supports fair, sustainable growth.